These are ready-made inflatable shapes. Each object has a standardised basic shape, but is available in different sizes.
Even small changes and additions can transform a standard object into a unique one with its own CI.
Custom products are made to customer specifications. These AIR displays imitate products, symbols, company logos and characters colossally. The sizes generally vary between 2.5m and 15m. There is no advertising medium that has a greater recognition value than 3D AIR objects (e.g. G-value of the GfK, Nuremberg = 798)